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People, work and AI. In that order.
New Way To helps organisations get real value from AI. We measure where you stand, make your people confident AI users and build AI agents that take over repetitive work. We always start from people and their daily work, not from the technology.
A senior team, from advice to working AI
New Way To is a Belgian consultancy for AI adoption and AI agents. Every project is led by founder Ehsan Karimi Rad and delivered with a regular team of experienced trainers and software architects. The same people who train your team also build your AI agents, so nothing gets lost between advice and delivery, and you get senior support without the overhead of a large consultancy.
Core team and regular partners
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Ehsan Karimi Rad
AI strategy and AI agents
Engineer and strategist with more than 20 years of international experience in innovation, strategy and AI. Led transformation projects in large companies and engineering projects on four continents. Ehsan helps organisations define their AI ambitions and put them into practice.
MBA, VlerickApplied Informatics, Ghent UniversityCivil Engineering, VUB -
Astrid Bastiaens
Innovation and strategy
Engineer and innovation expert with more than 20 years of experience in product management, strategy and operational leadership. Worked across engineering, IT, media, telecom, smart cities and energy. Astrid helps organisations frame their challenges sharply and choose the right direction.
Civil Engineering, KU LeuvenAgile Software Development, ProsourceBusiness Essentials for Management Talent, Wolters Kluwer -
Soroush Karimi Rad
Software architecture and AI
Software architect with more than 20 years of experience in custom software, from architecture to delivery. Uses generative AI to automate business processes and build innovative software products. Soroush helps organisations turn their ideas into working AI applications.
MSc Computer Science, University of AntwerpSun Certified Java Programmer, Sun MicrosystemsCertified ScrumMaster, Scrum Alliance
Who works on your project
- Half-day AI training
- 1 trainer per 15 participants
- Innovation & AI bootcamp
- 1 lead and 2 co-trainers, up to 21 participants
- AI agent proof of concept
- 1 lead, 1 software architect and one expert from your team
- 20+years in strategy, innovation and AI
- NL · ENin Belgium and for European institutions
Four principles
Start from the work
We look at tasks, friction and people first. The tool comes after that.
Start small, prove fast
A scan, a training or a proof of concept. No big investment without evidence.
Safe and responsible
Clear agreements on data, checks on AI output and respect for your existing systems.
Bring people along
New tools only work when people understand and use them. That’s why we combine building with training.
New Way To is a brand of Abis Solutions BV · 2650 Edegem, Belgium · BE0662584729