About Us
Rooted in Belgium yet working on a global stage, New Way To helps organisations close the widening gap between relentless technological change and human adaptability. Our purpose is simple: equip every professional with the innovation mind‑set and AI fluency needed to thrive in the future of work. We believe progress is only real when it is practical—so we pair visionary thinking with sleeves‑rolled‑up execution, turning possibilities into measurable results.
Our Story
I’m Ehsan Karimi Rad, a former strategy‑and‑innovation consultant who saw first‑hand how Generative AI was reshaping my own craft long before most industries noticed. What began as an experiment to boost proposal speed and idea generation quickly revealed something bigger: the same tools that made consultants faster could unlock creativity, efficiency, and brand‑new business models for every team—if they knew how to use them.
But outside the early‑adopter bubble I met leaders paralysed by unfamiliar tech, employees worried about job security, and organisations stuck in analysis paralysis. New Way To was born to bridge that gap. Today we design inspiration sessions, hands‑on trainings, and provide strategic guidance that let companies leap from curiosity to confident action.
Our guiding beliefs:
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Innovation is a learnable skill—not the privilege of a chosen few.
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AI is a co‑pilot, not a replacement—when people master it, they multiply their impact.
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Theory is half the job—real value appears when new ideas are built, tested, and shipped.
